Enhanced water

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Increased water is a category of beverages marketed as water, but contains additional ingredients, ranging from natural or artificial flavors, sugars, sweeteners, vitamins, minerals and other "enhancements". Most of the improved water is lower in calories per ounce than non-diet soft drinks. Pepsi and Coca-Cola and other companies market improved water. Improved water marketing typically capitalizes on the healthy image of water combined with the perceived health, functional flavor or benefit of one or more additives.

The water vitamin contains 33 grams of sugar per bottle, and its Coca-Cola maker is sued by the Center for Science in the Public Interest. The lawsuit alleges that marketing drinks as a "healthy alternative" to deceptive soda and violates the guidelines of the Food and Drug Administration. The consumer group stated that "according to the CSPI nutritionist, 33 grams of sugar in each bottle of Vitamin Water is more useful for promoting obesity, diabetes, and other health problems than vitamins in drinks done to do the advertised benefits on bottles." Coca-Cola criticized the lawsuit as "ridiculous," arguing that "no consumer can be misled into thinking that Vitaminwater is a healthy drink" and that the lawsuit is a group effort to improve its readers. In 2013, a federal judge ruled that the lawsuit could move forward as a class action lawsuit.

A study conducted in 2009 found that "Americans now get nearly 25 percent of their calories from liquids."

Video Enhanced water

Pasar Amerika

Bottled water was introduced to the United States by commercial television in 1977. After commercial television, bottled water sales increased by 3,000 percent from 1976 to 1979. In 2004, Americans spent $ 9 billion on bottled water. Many companies produce improved bottled water in the United States. Enhanced water drinks category continues to grow in volume every year, and in 2007 was the fastest-growing beverage category drink. In 2001, sales of scented and improved water were estimated at $ 80 million, and in 2002 proved more successful with sales of $ 245 million. The US wholesale market for improved water was $ 170 million in 2004.

Enhanced water varies from calorie-certified organic beverages and flavored with natural herbal extracts, such as Ayala Water Herbal, to Glaceau drink brands owned by The Coca-Cola Company. Coca-Cola purchased Glaceau Vitaminwater maker Energy Energy Inc. in May 2007 at a cost of $ 4.1 billion to reduce the gap between itself and Pepsi in the improved water market. This is the biggest purchase in Coca-Cola history. Pepsi has several improved water brands such as Sobe life water, Sobe life water zero, Propel, and Aquafina Flavorsplash. Coca-Cola has a Glaceau brand that has SmartWater, Vitamin Water, and Vitamin Water Zero, while Coca-Cola also has a brand of Dasani flavored water.

Maps Enhanced water

Brand

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Materials

Materials used in water addition include hydroxysitic acid, chromium, epigallocatechin gallate, potassium, vitamin C, vitamin B ₆ and vitamin B ₁₂ .

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References

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External links

• J. Moskin. "There Must Be Something on Water." New York Times. February 15, 2006. "Bottled Water"

Source of the article : Wikipedia